Purpose-Driven Brand: Second Chances
Our portfolio brings storytelling to life through innovation, aesthetics, and authenticity.
Each brand in our house has its own voice, look, and impact.
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The World’s First Character Brand House for Good
We’re launching soon, bold, beautiful, and built on belief.
Be first to experience the collections that turn purpose into performance.
Launching Soon:
Lifestyle & Apparel
Wear the story.
Home & Living
Style with soul.
Pet Lifestyle
Premium care with purpose.
Gifts & Collectibles
Limited editions that give back.
Kids & Family
Character-led joy for the next generation.